Diagonal of a Pentagon

In a regular pentagon of side 1, find the length of the line connecting two non-adjacent corners. Can you do this with and without trigonometry (using sines and cosines)?

Source: Based upon puzzle 124 in Ivan Moscovich's 1000 PlayThinks, though I've seen it elsewhere.

Solutions were received from Radu Ionescu, Denis Borris, Lou Cairoli, Philippe Fondanaiche, John Hewson, Joseph DeVincentis, Sudipta Das, Sandy Thompson, David Peck, Francesc Sunol, Jeremy Galvagni, Dane Brooke, Steven M. Murray, Odette De Meulemeester (and students), Graeme McRae, Allen Druze, Adrian Atanasiu, Jozef Hanenberg, and Alexey Vorobyov.

The length is the golden ratio: (1+sqrt(5))/2 = 2cos(36). Many good solutions were received. A representative sampling is below.

Denis Borris sent an URL of a good solution: http://www.thewizardofodds.com/math/prob47s.htm

Adrian Atanasiu sent a good algebraic solution:
Shall us consider AB=BC=CD=DE=EA=a and let be BD=EB=EC=x. We denote by M = the intersection between BD and EC.
Because BD||AE and AB||EC (it is easy to verify that), we have MB=EM=a and the angles EMB=EAB.
Thus MC=MD=x-a and the triangles MCD and ABE are similar.
Now, we can write
```
CD     MC              a     a-x
---- = ---- that is    --- = -----
EB     AB              x      a
```
Solving this equation, we obtain x=a(1+sqrt(5))/2 (the second solution is negative).
In peculiar, for a=1: x=(1+sqrt(5))/2.
Let be ABCDE the pentagon. In ABCD AD=DB=AC=x.
Ptolemeus theorem: AD*BC+AB*DC=AC*DB ==> x+1=x^2 ==> x=(1+ sqrt(5))/2